It’s no secret that YouTube is a traffic source with almost limitless potential.
There’s only one problem:
It’s a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute.
Considering the deluge of content you have to compete with on YouTube, the obvious question is: “How do you get people to watch YOUR video instead of the millions of others?”
The answer? Video SEO.
I bet that most of your competition lazily uploads their videos and hopes that one of them “goes viral.” Needless to say, this rarely (if ever) works out.
But if you take the time to optimize your videos for SEO, you’ll get significantly more traffic than your competitors.
Let’s jump right in.
A Brief YouTube SEO Primer
Before we dive into how you can use to optimize your videos for YouTube, let’s go over some of the most important ranking factors that YouTube uses.
It’s not nearly as complex as Google’s famous 200 ranking signals, but YouTube’s algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search and for suggested videos, like this: